Job Responsibilities:
1. Market research & hot spot collection
Conducting research on market dynamics, policies & regulations, fashion trends, social & cultural environments of overseas target market. Collecting and analyzing relevant information and data;
Capturing current affairs, hot events, hot topics and other social hot spots in the current overseas markets to prepare for marketing, brand promotion, and PR activities.

2. Consumer insight:
Through third-party data, questionnaire surveys, group seminars, 1v1 interviews and other ways to study the process of consumer purchasing decision behavior, find the purchasing preferences and consideration factors of overseas consumers, and provide core views and strategic basis for company marketing, new products development, and brand promotion.

3. Integration of external resources
Collecting and integrating resources of foreign media, events, KOL, Co-marketing cooperation to provide resource guarantees for company marketing and brand promotion.

4. Copy-writing

1) Responsible for the research and writing of listing on Amazon and other e-commerce platforms, and providing cultural writing methodology & copy-writing paradigm.
2) Responsible for the copy-writing of marketing and brand promotion, using authentic localized copy-writing to highlight promotion appeals and arouse audience interest.
PR planning and manuscript writing
3) Using vivid language to write brand stories proficiently, refining brand slogan in simple and powerful language, increase brand tension.

5. Content creation:
Creating content (posts and videos) on Facebook, Twitter, Instagram, YouTube and other socials medias. Creating content for brand, product, and interactive topic with novel, interesting, and fun methods.

6. Responsible for PR activity planning and PR manuscript writing:
According to external trends/hot spots, planing and executing PR activities, as well as writing and publishing the PR manuscripts.

Skill Requirements:
1. Excellent English writing skills;
2. More than 2 years of work experience in market research/marketing or brand promotion/content creation;
3. Open personality, be good at communicating, with strong ability to resource integration and business communication;
4. With strong market perception, keen market judgment, and familiarity with mainstream overseas e-commerce platforms and new media platforms;
5. With strong curiosity, like to study new things and new trends;
6. Paying attention to current affairs, hot spots and popular topics, have a strong ability to capture hot spots.