Responsibilities

• Marketing Strategy (15%)
o Develop and execute a robust, comprehensive company marketing plan which meet business targets
o Spearhead, execute, evaluate and track various marketing campaigns to heighten lead/sales generation and improve the company’s brand equity
o Provide creative leadership in developing the company’s online presence, marketing collateral and business development tools
o Identify key markets’ trends, growth opportunities and risks

• Corporate Identity (10%)
o Ensure proper usage of logos and other company VIs across the board
o Work with various departments on consistent and effective messaging of external documents and promotional materials to support marketing activities
o Manage the production of marketing materials such as capability statements, brochures, flyers, advertisements, business cards, stationary, corporate gifts, etc.
o Manage the print production process and ensure printing service provider adheres to proper quality standards
o Manage the collateral availability and usage in all TBA offices and event locations

• Content Development (20%)
o Manage the company’s in-house publications, articles and external publication contributions
o Develop original content for the company website, internal and external publications with the Strategy team as needed
o Ensure translation is done for relevant publications (English to Chinese, Chinese to English)

• Online Presence and Social Media (25%)
o Manage and update the company’s website, ensuring relevant events, news and articles are kept up-to-date
o Manage and develop content for the company’s social media platforms (LinkedIn, Twitter, Weibo, Weixin, YouTube)
o Coordinate with the different business units to provide social media updates
o Engage with the company’s social media community

• Events Management and Coordination (15%)
o Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all centralized tracking of all events (hosted by the company, attended by the company, tracked by the company)
o Plan, coordinate and execute multi-region, business development and thought leadership events
o Ensure events to be attended or hosted are aligned with company’s business targets

• Network Management and Communications (10%)
o Keep up-to-date and manage the company’s CRM database and distribution lists
o Research and update relevant company information in the CRM system
o Manage external agencies and vendors as needed

• Sales Support (5%)
o Assist and eventually lead in the development of business proposals

Requirements

• Bachelor degree or above in marketing, communications, advertising, or related major (post-graduate qualification an advantage)
• 8+ years of relevant experience with proven track record in developing and driving marketing campaigns for B2B companies
• Proficient in relevant social media (LinkedIn, Twitter, YouTube, WeChat, Weibo)
• Proficient with design and print software such as Photoshop, Illustrator and InDesign
• Proficient with Microsoft Office suite (Word, PowerPoint, Excel)
• Knowledge of XML, HTML and web programming scripts an advantage
• Knowledge of print production and processes an advantage
• High standards of quality and attention to detail
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Skillful in leveraging available resources to meet business objectives with minimum cost
• Energetic, proactive, highly motivated with an individual capacity for creative flair
• Versatile, ability to multitask, team player, balanced world view
• Ability to work closely with staff and management from diverse cultures and backgrounds to provide necessary marketing support
• Native English and above-average Chinese language skills (spoken and written)