OWNONLY Email Marketing Manager OWNONLY Email Marketing Manager
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Job ID: 1354466649
Date Updated:Dec 22, 2014
Recruiter: 杭州乐尚进出口有限公司
  • Work City : Hangzhou
  • Salary Range :
  • Work Experience :≥1 year(s)
  • Job Type :Full Time
Role Responsibilities:

- Customer acquisition, A/B testing frameworks, and ability to make data-driven decisions are a must

- Design hypotheses, tests, and experiments for upsell and cross-sell email experiments for customer acquisition

- Own email strategy from end-to-end: audience segmentation, content and messaging, email design, and campaign execution

- Leverage user behavior and segmentation to develop targeted lead-gen / (repeated) purchasing email campaigns

- Work with analytics and operations team to develop processes, reporting and data-driven feedback loop for growth and efficiency

- Advise on technology and infrastructure needs to scale high volume, high frequency campaigns

- Work cross functionally with the product marketing and campaigns, engineering, product, and design

- Redefine the company's email marketing program with inputs from key stakeholders across the company and independent consultants. Evangelize and drive execution across the organization by partnering with Field, Sales Support and the broader Marketing teams to execute.

- Develop, manage and oversee implementation of a direct marketing email contact plan that drives conversion, retention and engagement of our consultant and customer databases.

- Define the email marketing platform requirements to support the agreed vision, input into the solution design/selection by partnering with Digital Product Management/IT and manage the migration from the current to future platform (short & long term solution).

- Mange emails from idea generation to execution to post-campaign analysis, measuring email program ROI.





Role Requirements:

- 3-5 years experience in online marketing. Minimum 1-2 year experience in an operational email marketing role.

- Self starter, passion for building and solving problems, comfortable with ambiguity

- Strategic thinker that can drive hypothesis to execution to results

- Experience in other online marketing channels (ads, retargeting, display, SEO) and web/email design a plus

- Experience at a B2C, SaaS, or C2B business a plus

- HTML design and coding experience specific to email marketing.

- Strong analytic skills with experience defining, measuring and experimenting with email marketing success metrics.

  • About us
    杭州乐尚进出口有限公司是一家外资独资的B2C电子商务公司。

    主要市场为美、英、法、德、澳以及新兴发展中国家如巴西、俄罗斯、以色列中东等近30多个国家。

    简单说，我们是一家购物网站。
  • Address: 浙江省杭州市下城区石桥长城街22号
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